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Cec's quotes were often repeated, such as, "We call it show business for a reason, it's a show and it's a business." The success of his stations proved he certainly understood both sides. And this one explaining his success with KIMN in Denver back in 1957 to a group of broadcasters, paraphrasing, at my station talent drive Cadillacs but sales people drive Chevys because they make their money off the backs of talent.

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