The competition between KBOX (owned by John Box — the “Box” in KBOX) and KLIF (owned by the legendary Gordon McLendon) was fierce. This explains the photo below in which John Box had his DJs hold a special banner during the same photo shoot. Box had this photo printed up and gleefully sent to McLendon as a Christmas card that year (during which KBOX had trounced KLIF in one of the crucial ratings periods). (I’m sure McLendon enjoyed seeing his name misspelled.) AM radio ain’t for the meek.